Natasha Darby, Senior Manager, Marketing and Communications, ECO Canada
Natasha is a communications and public relations expert who specializes in strategic marketing communications, brand development and reputation management. She graduated with a Bachelor of Communications with a major in Public Relations from Mount Royal University with Honours. Additionally, she has certifications in coaching, speaking, crisis and risk communications, and online reputation management from IABC. She enjoys volunteering with non-profit organizations who support youth development and is an avid supporter of the Kids Help Phone. She is also part of the Women United Leadership Team with the United Way of Calgary & Area and facilitating strategic planning workshops.
With more than 17 years of professional communications and public relations experience working within the legal, agency, environmental and energy sector, Natasha has spearheaded successful national branding and digital marketing communications campaigns to create awareness, increase engagement and generate sales for large organizations. She is a charismatic leader who is media trained and has done several TV, print and radio interviews on behalf of large corporations to get their brand and key initiatives in the public eye.
Now leading the marketing and communications team at ECO, Natasha is focused on elevating and growing ECO’s brand presence, building strong relationships with internal and external stakeholders, and developing effective strategies and processes to support ECO with achieving its goals and objectives.