Zero Emission Vehicles

The Zero Emission Vehicle Awareness Initiative (ZEVAI) aims to increase awareness, knowledge and public confidence in zero-emission vehicles (ZEV). ZEVAI will help fund outreach, education, and capacity-building activities, ultimately enabling greater adoption of ZEVs by Canadians in all regions of the country.

What Are ZEVs?

Zero-Emission Vehicles (ZEVs) do not produce polluting emissions like conventional gas-powered vehicles. While ZEVs are gaining traction, many Canadians are unaware of how ZEVs function and why they are a better alternative to gas-powered alternatives. It’s important to break down these knowledge gaps and to demonstrate to Canadians that, ZEVs, (including electric batteries, hybrid plug-ins and hydrogen fuel cell electric vehicles), are of more value than internal combustion engine vehicles.

Nationwide surveys repeatedly show that this lack of awareness, knowledge and public confidence is a crucial barrier for ZEVs.

Canadian studies demonstrate that inadequate information, and a lack of confidence, hinder the widespread adoption of ZEVs. For this reason, it is important to support Canadian consumers through awareness efforts so they can make informed decisions when purchasing ZEVs.

Want to learn about Zero Emission Medium & Heavy Duty Vehicles?

Discover how this initiative empowers communities to combat climate change through the adoption of zero-emission Medium and Heavy-Duty Vehicles (MHDVs) in farming, rural, remote, and Indigenous communities.


  • Canada is committed to having ZEVs make up the bulk of all new light-duty vehicles. This includes having electric independently owned cars manufactured and sold in Canada
  • By 2040, all newly manufactured and sold medium/heavy vehicles will be electric wherever it is feasible to do so.

For Canada to reach its net-zero commitments by 2050, transportation vehicles of all sizes must become sustainable.

The Path To A Cleaner Tomorrow

How Canada's Net-Zero Plan will Help Fight Climate Change

In 2022, the government of Canada issued a plan for reducing emissions: 2023 Emissions Reduction Plan: Canada’s Next Steps for Clean Air and s Strong Economy. In this, the government reinforced its commitment to fight climate change, create jobs and ensure that Canadians are global leaders in the transition to clean industries and technologies. 

On-road transportation accounts for 25% of total greenhouse gas emissions in Canada. Reducing transportation emissions is crucial to achieving the government’s more ambitious climate change commitments and is consistent with the global shift to Zero-Emission Vehicles 

For more information on how the Government of Canada is raising awareness on Zero-Emission Vehicles. Click the link below.

ZEVAI Ambassadors

If you or anyone you know are a BEAHR Graduate student and are looking for an opportunity to spread awareness about zero-emission vehicles in your community. 

If you are interested in taking part, make sure you contact Adriana Avalos-Lopez at aavalos-lopez@eco.ca


Learn More

ECO Canada's ZEVAI Toolkit

To learn more about the advantages of Zero Emission Vehicles, check out our new toolkit!

ZEVAI Webinars

Webinar #1 Introduction to Zero-Emission Vehicles

  • Vehicle types (HEV, PHEV, BEV, HFCVs)
  • Brief EV history
  • A brief intro to hydrogen fuel cell vehicles
  • Internal combustion engine vs. electric motor
  • Charging 101
  • Benefits and savings potential of EVs

December 15, 2022 10:45 AM – 11:30 AM MST  

Webinar #2 EV Myth Busting

  • Covering common misconceptions
  • Environmental impact of operating and producing EVs
  • Battery costs, degradation, replacement, repurposing, and recycling
  • Electrical grid impacts and mitigation options
  • Canadian charging network overview

January 16, 2023 10:45 AM – 11:30 AM MST: 

Webinar #3 EV Landscape 

  • Transportation emissions in Canada
  • Pillars of EV uptake
  • National and provincial EV policy in Canada
  • Government and manufacturer targets
  • EV incentive programs in Canada
  • How Canada can benefit from the EV transition

February 15, 2023 10:45 AM – 11:30 AM MST:

ECO Canada Logo

Site en cours de développement

Nous travaillons actuellement sur la version française du site que nous espérons lancer très bientôt!

Merci pour votre patience et compréhension pendant que nous finalisons la version améliorée du site.

Website in Development

We are working to launch the French site very soon!

Thank you for your patience while we finalize the new and improved version of our website.